LIVETARGET has consistently been recognized as creating some of the finest fish catching products in the fishing and tackle industry.

Slow-Roll Shiner

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a thin profiled Shiner, while the Exo-Skin generates a hard-thumping action that moves the whole body. The result is a life-like lure that creates a subtle yet enticing rolling action.

Flutter Sardine

The Flutter Sardine mimics a Sardine fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop to create a falling shimmy action or snap the rod tip to impart an erratic twitch action. The result is a strobing flash, that triggers predatory gamefish.

Erratic Shiner

LIVETARGET has bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon; The Erratic Shiner. The lure has a life-like Inner-Core with a pulsating vibrant flash, an Exo-Skin that produces an erratic wide-wobble, darting effect imitating an injured baitfish. Designed for long casts; also excellent for trolling.

Hollow Body Craw

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design; anglers can squeeze scent paste inside the hollow cavity for a long lasting trail. The hollow body emits tiny bubbles when the lure lands on bottom. Excellent to use as a football jig or cover jig. Comes with replacement pincers.

Fleeing Shrimp

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp’s silicone skirt animates the lure’s appearance by mimicking the action of a live shrimp’s front legs while in motion and at rest. The Fleeing Shrimp combines realistic anatomy, profile, colors, sound, scent, and action to provoke aggressive feeding responses from inshore predators. Glass rattle. Shrimp scented. Comes with one replacement body.

Hollow Body Mullet

The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It’s versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water. Available in three sizes.

Hollow Body Sunfish

The LIVETARGET Hollow Body Sunfish replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom Trokar double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create a bubble trail. High hook up ratios.

Threadfin Shad BaitBall Crankbait

The Threadfin Shad BaitBall Crankbait is the right tool when Juvenile Shad move out to mid-range depths. The TSB-65 dives from 6’ - 8’. The high flash characteristics are delivered with a mix of hot foil and soft paint patterns to create a competitive advantage of unmatched LIVETARGET realism.

Frog Popper

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance. Seasoned anglers report an exceptional reaction when using the walk-the-dog technique. Fish it slow or fish it aggressively.

Hollow Body Field Mouse

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this rodent so realistic, it appears alive.

Hollow Body Frog

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks translate to higher hook up ratios. Ideally used around grass and lily pads, the weedless design enables anglers to cast into thick bush or super heavy cover for unique applications. Go where traditional topwaters can’t.