WHAT IS LIVETARGET?

Why is it time for a change? Well, that is a tough question to ask a guy like me. I am like most anglers; one of the most stubborn people you have ever met in your life! If I find something that catches fish, you’re going to have a hard time getting me to put it down to try something new. However, every once in a while something special comes along that just changes everything.

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That special something is Live Target Lures. The first time I saw them was a number of years ago and I was blown away by how life-like and ultra realistic they looked and felt – that’s right, I said felt. These baits don’t just look real but they are shaped real and have a 3D texture and shape just like the real thing but aren’t quite as messy to store. lol. The shape really is one of the coolest things about these baits. I have always found it weird that some lures can be a perch or a crayfish just by changing colors and not changing the shape at all. It does not make sense, a perch and a crayfish are two totally different shapes, right? However, the stubborn side of me came out and I said what I’m using is fine, so why change?

That stubborn side was quickly beaten down after I finally gave them a shot two summers ago. I found I was catching more fish on them in almost every situation I fished them. The baits I had been using were great baits but lets face it; our lakes, rivers & streams are getting clearer and the fish have more pressure on them than almost any time in the past. Sooooo, it only make sense that the more real a lure looks the more fish you are going to catch on it. Lets be honest, that’s what its all about – catching more fish, right?

I guess you have to look at lures no different than you would your computer. I thought the computer that I had ten years ago was great. It worked and it would still work today. But there are better and faster computers now and that’s what we use. If you ask me, Live Target Lures are the hottest, best performing lures on the market today and that’s why I am using them. Technology changed and so did my lure choice and I’m pretty sure once you give them a try, so will yours.

LIVETARGET lures host a variety of internal weight and rattle components to give the baits their tantalizing fish calling sound and vibration. Internal components include a mix of lead, steel, brass, and glass depending on the model.

Many LIVETARGET lures feature a weight transfer system. The internal weight rolls to the rear of the bait to enhance casting distance. When the lure is retrieved the weight rolls to the keel position giving the lure its preferred action and vibration

LIVETARGET lures are manufactured using the very best raw materials, equipment and processes in today’s industry. Every variable in the production process is carefully considered; from engineering to sonic welding to the multi-layered hand painted finishes, LIVETARGET has earned its premium reputation.

  • Meticulous quality control standards throughout the lure making process
  • Tank tested to run true... no tuning required
  • Lures equipped with premium hooks (strong points and integral strength for solid penetration)
  • Every LIVETARGET lure comes with a detailed tip and tech sheet inside the package. Fish like a Pro!