What Is LIVETARGET

Brand

LIVETARGET is a premiere fishing lure brand owned by Koppers Fishing and Tackle Corp (2007) with headquarters in Ontario, Canada.  Circulation is global throughout North America and other international markets.

LIVETARGET lures feature industry-leading designs in realism and workmanship; anatomically accurate life-like lures that “MATCH THE HATCH®” and prove ideal for targeting all varieties of game fish.

A significant factor in the creation of the LIVETARGET brand is the leadership and artistic interpretation by its founder Grant Koppers, a former fishing guide of the Great Lakes.  His hands on experience identified market gaps that this development filled. Grant gathered a team of specialists around him with countless years of experience. For team LIVETARGET fishing is not a hobby, it’s a passion!

Product Line

With 750+ unique models of LIVETARGET fishing lures, each angler has the opportunity to select a lure that best suits their technique and targeted game fish in both fresh and saltwater conditions. LIVETARGET has a perfect lure for every angler!

Videos

The Swimbait Series
The Swimbait Series

View a summary of the Swimbait Series, featuring nine different forage species and an array of innovative and unique features shown with revealing in-water action footage!  Both Freshwater and Saltwater species are revealed.

Hollow Body Sunfish
Hollow Body Sunfish

See on the water footage that shows why the Hollow Body Sunfish won "Best of Show" Soft Lure at the 2015 ICAST show!  Dave Mercer provides great commentary on how this will be a "game changer" lure.

Juvenile Baitball
Juvenile Baitball

Listen to commentary from Pro Staff anglers during the original BaitBall Series Launch Video! They discuss the fine details, realistic design, and nature personified in the BaitBall!

Yearling Baitball
Yearling Baitball

See live footage of the BaitBall Yearling in action, and learn about real-world examples of “MATCH THE HATCH®” principles in fish feeding during the BaitBall Yearling Video!

Awards

Sunfish Hollow Body
Threadfin Shad Crankbait
Frog Popper
Mouse Hollow Body
Frog Hollow Body

Since 2007, LIVETARGET has quickly grown to be one of the most innovative and forward-thinking creators of high-quality fishing lures. LIVETARGET was awarded “Best of Show” at ICAST (International Convention of Allied Sportfishing Trades) in 2010, 2011, 2012, 2013, and 2015.

<p>Koppers Fishing & Tackle Corp. has been recognized for their leadership as a growing company, becoming a two-time recipient of the “Entrepreneur of the Year” award for operational, business process, and international business practices.</p>

Koppers Fishing & Tackle Corp. has been recognized for their leadership as a growing company, becoming a two-time recipient of the “Entrepreneur of the Year” award for operational, business process, and international business practices.