An attempt by an angler to select an artificial lure that imitates the colour, size, shape, and behavior of a natural bait fish that game fish feed on.
For example, the common minnow is one of the most popular forages in the world.
Minnows look very similar to one another, yet, every minnow is unique.
The distinctive characteristics of a minnow are its profile and key anatomical features.
At LIVETARGET we MATCH THE HATCH®. We make the most anatomically accurate lures in today’s market.
At LIVETARGET we strive to represent Nature to the highest degree possible.
LIVETARGET - Confidence in every cast.
At LIVETARGET, the research and development process begins with a detailed analysis of the natural bait (“the hatch”). Next, the highly detailed anatomy is designed to MATCH THE HATCH®.
Once the anatomy is designed, the painting detail truly transforms the lures to reflect Mother Nature’s own handiwork. The paint process produces the most life-like patterns in a durable and fish catching finish. With four ICAST “Best of Show” awards for lure design, it’s something team LIVETARGET takes great pride in.
LIVETARGET ensures quality construction of the manufacturing process with molding to accommodate sound chambers and weight transfer systems to name a few.
The LIVETARGET Shrimp for example has full detail in the eyes, feet, segments, and antennae, while the BaitBall products feature the same shape of either Juvenile or Yearling bait fish.
With premium hooks and rings on all lures, you can be confident that customized components have been built into each lure. Saltwater lures have saltwater resistant hardware. Muskie lures are built with double strong trebles. Frogs come equipped with a customized frog hook and a premium soft supple lure body.
Open the package, add water, fish!